Joomla is a content management system and because of this themes are designed as if you're going to have loads of content on your site, but you don't always want your site to look like a portal. You don't have to now.
I've seen a theme similar to this before but it was a while ago and the design wasn't as good and the overall look was nothing close to this new one from JoomlaJet.
JoomlaJet have released a theme that really does make your site not look like it's using Joomla. I'm actually hoping that JoomlaJet decide to come out with a bog standard theme next because the last few have been excellent and well worth the membership fee if you're in the business of developing Joomla sites.
This is ideal if you want to get a message across quickly about what it is you do or your latest corporate message. You've got four module positions under your main 'shop window' that would then send your visitor to specific services, product offerings or sections or categories.
It really is all about the homepage and this theme comes with two files. You've got theme one which is your splash page (although JoomlaJet are not calling it this, it's just me) and then the main theme. This makes the process of setting up a totally new type of site with Joomla, really simple and unique.